Hey Digital Landlords, In this free lead generation training video, I teach you how to start your due diligence (the right way)! That means getting the top 25 keywords, their search volumes and taking the top 5 of those and having them battle it out in Google Trends. The rest is in the video! Enjoy Landlords, Randall - The Digital Landlord

Hey Digital Landlords,
Its been awhile since I've put out a training video, I've been busy closing as many deals as possible before the new year (2025) comes in!

Here is a list of things you need to overcome if you want to be successful in Rank & Rent. I've personally ran into these hurdles and learned the hard way.

Here they are:

Improper Due Diligence
1 - Misguided Keyword Research/Domain Selection
2 - City is too big/small
3 - Seasonal Fluctuations

Solution: Ahrefs and Google Trends (SEO Tool)

Website Build Sucks
4 - You've never built a website
5 - Wall of text
6 - Missing CTA Headers That Pop
7 - No FAQ
8 - No Lead Capture Form

Solution: Use my recommended platform or hire my team to build it (link in Desc.)

Website SEO Sucks
9 - No Citations or Other Valuable Backlinks
10 - Content is Terrible
11 - Keyword is low search volume
12 - No Photos or The Quality Sucks and No Alt Text
13 - Keyword cannibalization

Solution: Hire a Web Develpment Company such as my team 

No Prospecting Process
14 - Build a List Facebook/LinkedIn/Instagram/Thumbtack/Yelp
15 - Call, Email, Text, Message (Social/Website)
16 - You don't know how to position the product
17 - Failing to price your leads properly
18 - You aren't qualifying your lead buyers 
19 - No consistency or follow up
20 - “If you treat it like a hobby, it will pay you like a hobby.”

Solution: Hire me as your coach

Thank you for watching!

Randall - The Digital Landlord

​How To Spot A Lead Gen (Rank & Rent) Website, Franchise or REAL LOCAL BUSINESS 

Spot Your Competition! 

Is This a Lead Gen Site Or A Real Business?

Real Local Business Website:
1 - Real Business Name
2 - Real Address
3 - Real Reviews/Testimonials
4 - Links To Social Media
5 - May Not Mention Their City Too Much
6 - Real Blog

Franchise Website:
1 - Generic Branded Business Name (Sub-Domain)
2 - Real Address or Multi-Locations
3 - Semi-Real Reviews/Testimonials
4 - Links To Social Media
5 - Real Blog

Rank & Rent Lead Gen Website:
1 - No Physical Address
2 - No Legitimate Business Name
3 - No Social Media or No Activity on Socials
4 - Multiple "Service Areas" or "One City"
5 - No Social Media
6 - No Blog
7 - Mentions the city "too much"!


Enjoy Landlords,

Randall - The Digital Landlord

Website: https://www.DigitalLandlordLifestyle.com
Facebook: https://www.facebook.com/thedigitallandlord
Instagram: https://www.instagram.com/thedigitallandlord/
Twitter: https://twitter.com/The_DigitalLord

​The Costs To START AND RUN A Lead Gen Business (Rank & Rent Full Breakdown)
​
Hey Digital Landlords,
If you want to start a rank & rent business, wouldn't it be nice to know EXACTLY how much time and money you are going to invest into the company?

Well that is what I break down in our latest free training video for lead generation entrepreneurs.


Enjoy Landlords,

Randall - The Digital Landlord

You stumble upon the intriguing concept of the "Rank and Rent Business Model" and feel a surge of excitement. The promise of working from anywhere in the world, whether curled up on your living room couch or sipping coffee at a cozy café, beckons with irresistible allure.

Fuelled by this newfound enthusiasm, you dive headfirst into the depths of online resources, eagerly absorbing everything you can find on platforms like YouTube University. Armed with hastily scrawled notes and a collection of free e-books, you embark on your journey into the realm of lead generation.

Yet, as you immerse yourself further, the landscape begins to appear daunting. The plethora of information overwhelms, leaving you adrift in a sea of uncertainty. Despite your best efforts, the path forward seems increasingly elusive.

In your quest for clarity, you seek refuge in online courses, both free and paid, offered by platforms like Udemy and Teachable. Yet, instead of enlightenment, you find yourself mired in confusion, grappling with more questions than answers.
​
It's a familiar tale, one shared by many who dare to explore the labyrinthine world of lead generation. And inevitably, amidst the chaos, the same pressing questions arise:

You might even find yourself subscribing to various channels, perhaps even mine, in pursuit of clarity and guidance. 

But soon, you realize that what you truly need is a comprehensive, in-depth course on digital marketing and the rank and rent model.

The dilemma? You're unsure of the course's contents or whether anyone has found success with it. Feeling trapped in indecision, you know that taking action is crucial, yet you're at a loss for what that action should be.

Consider this: Are you willing to invest thousands of dollars, ranging from $3,000 to $10,000, in a video course that may very well be outdated? Will it end up collecting dust on your shelf, a monument to unrealized potential?

I've witnessed this scenario play out countless times as a coach and mentor across various industries. Many individuals find themselves paralyzed by the overwhelming array of information, unable to translate knowledge into action. Weeks turn into months, and still, nothing changes.

That's precisely why I offer one-on-one coaching.

By joining my free Rank and Rent group on Facebook, you gain access to the opportunity for both free coaching and private, one-on-one coaching. Together, we'll navigate through the intricacies of the rank and rent business model, covering all four pillars of this amazing money making model in depth!

Without personalized guidance, you risk falling into the cycle of frustration, perpetually seeking solutions in the form of new courses. The proverbial "shiny object syndrome"

I'm here to change that narrative.

Randall - The Digital Landlord

Guys, A coaching student of mine recently asked a great question once we built out her website. That question was, "What do I charge the lead buyer for these leads"? She wasn't asking if she should charge them weekly/monthly, pre-paid or retro-active or even if she should consider that the lead buyer pay her pay per lead or a flat fee.

No, she was asking how much are these leads worth and how do I convey my pricing to the lead buyer? How do I know the price is not too much or too little?

Well, that's exactly why I put this video together for you guys. In this video I'll show you the exactly formula I use to calculate how much I charge the lead buyer - whether they are pay per lead or just a flat fee!

Its the same formula every time and it WORKS FOR EVERY NICHE!

​Enjoy Landlords,

Hey Digital Landlords, Its been a minute (well a year) since I've posted on this blog for (2) reasons:

#1 I don't exactly enjoy making videos (they take all day to create and edit).

#2 I run several businesses and I'm very busy with building out and ranking sites myself However, I saw a lot of recent activity from subscribers like questions and comments so that motivated me to put together "25 Handpicked Rank and Rent (Lead Gen) Roadblocks - ANSWERED! (April 2023)"

Here are the links from the video:
? Citations For Your Website or Google Business Profile: 
https://citationvault.com/?ref=TheDigitalLandlord

? DUDA (Website Builder): 
https://duda.sjv.io/c/3291223/1288746/13628

? Weebly (Website Builder): 
https://www.weebly.com/r/91LD6X

? Universal Niche Website Builder: 
https://www.digitallandlordlifestyle.com/niche-website-template.html

Enjoy Landlords,

Randall - The Digital Landlord
Website: https://www.DigitalLandlordLifestyle.com
Facebook: https://www.facebook.com/thedigitallandlord
Instagram: https://www.instagram.com/thedigitallandlord/
Twitter: https://twitter.com/The_DigitalLord

​Hey Digital Landlords,
I've got a great training video for you today. Lead buyer's are not going to take you seriously unless you have an agreement that puts everything in writing. From the time frame, billing options and lead exclusivity; its all in my LGA (Lead Generation Agreement) - Get your free copy today!

Here are all the sections covered in the "full version" of the contract:
1 - General Provisions -
2 - Term and Termination - 
3 - Designated Niche - 
4 - Service Areas - 
5 - Growth Areas - 
6 - Lead Exclusivity - Leads Sold Only To One Party And Lead Buyer Can Not Resell Our Leads
7 - Qualified Billable Leads - 
8 - Lead Communication Propriety - 
9 - Right To Dispute - When and Why?
10 - Billing Options and Schedule - Flat Fee or Pay Per Lead
11 - Lead And Service Fees - Pre - Paid or Retro Active 
12 - Billing Cycle Date - Weekly, Bi-Weekly or Monthly
13 - Payments and Fees - When Is the Bill/Invoice Considered Late?, Late Fee Amount, Call Minutes Overage, Early Termination Fee
14 - Pricing - Right To Change Your Prices And When You Can Implement The Change In Accordance With Contract Renewal Dates.
15 - Customer Servicing Expectations - Treat People Right.
16 - Branding - Option To Use Our Brand When Interacting With Customers.
17 - Independent Contractor - This Is Not A Partnership
18 - Third Party Authorization - Don't Enter Into Contracts On Our Behalf And Vice Versa
19 - Prospective Employee(s) And 3rd-Party Solicitation(s)
20 - Taxation - Pay Your Own Taxes
21 - Modification - We Reserve The Right To Change At Any Time
22 - Confidentiality - Don't Go Around Quoting Our Pricing, We Can Use The Lead Buyer's Marketing Information (logos, offers, etc)
23 - Indemnification - We Won't Be Held Responsible For 3rd Party Law Suits
24 - Creative Control - We Maintain Ownership, Control Of The Domain, Website (how they look) Any Changes Will Always Be Our Right. Secondly We Can Call Your Customers.
25 - Disruption Of Service/Lead Flow - No warranty of amount or quality of leads (slow months). Ability To Charge Even If "Lead Buyer" Doesn't Accept The Job.
26 - Assignment And Liquidation - Contract Is NOT ASSIGNABLE - However We can sell the contract to another company so long as we give the "lead buyer' first right of refusal.
27 - Miscellaneous - Describes Language In The Contract And Intention Of Word Choice Interpretation.
28 - Governing Law - What Part Of The Country Does This Contract Law Pertain Too.
29 - Entire Agreement - Signatures Of All Parties.


Enjoy Landlords,

Randall - The Digital Landlord

Hey Digital Landlord,
I've got a great training video for you today. As you're building out websites and ranking them, you're going to need hungry lead buyers who are chopping at the bits to take the calls your websites are producing. Well you may not now where to find them so I put together another free training that shows you just that.

Here they are:
Home Advisor
Thumbtack
Porch
Yellow Pages
Merchant Circle
Google Search
Facebook Fanpage Search
D7 Lead Finder
(GMBCrush)
https://chrome.google.com/webstore/detail/gmb-crush-gmb-audit-tool/aakkhbloifflgelkkikmbakldbhllbfj?hl=enx
​
Now get out there, build sites and rent them!

Enjoy Landlords,



Randall - The Digital Landlord​

Hey Digital Landlords, This video is a general overview of the Rank and Rent business model. Some call it pay per call, pay per lead, lead generation or digital real estate. Whatever the name, its new, its fresh its 2022! There are so many ways to make money online but many are saturated, have to much upfront cost or are just take to long to turn a profit. Rank and rent is none of these but PROFITABLE!

Video Notes:
What is Rank and Rent?
Pay Per Lead, Lead Gen, Pay Per Call Digital Real Estate
Getting Started:
Niche (Master List),
Market/Geo (Google Trends),
Keyword Research (Mangools),
Domain (Godaddy),
Competitor Research (Ahrefs)

Website Development:
Build (Content),
Rank (SEO),
Rent (Pricing/Contract),
Repeat

Scale and Automate:
VA’s Fiverr Freelancer/Upwork Air Table/Asana/Podio Tips:
Market Population: 25k to 250k
Lead Buyers: 2 Years In Business, Incorporated, Live Answer, 10k Cashflow a Month (not broke) No Spammy

Names Links:
https://www.googletrends.com
https://www.brightlocal.com
https://www.weebly.com

​Enjoy!